I do not take you to play Apple's retail stores aside Unicom to accelerate self-built

Yesterday, Apple released the first quarter of fiscal year 2010 financial results. According to the company's CFO, Peter? Aobahaimo described the company's 2010 fiscal year first quarter results the largest in history, revenues, gross margins were a record high, iPhone quarter, 8.7 million were sold, an increase of 100%. In the Chinese market, China Unicom version of iPhone sales of more than 200,000, a mere quarter of the product's total sales 2.2%. While Apple's COO Tim? Cook, Apple's publicly stated yesterday that with the cooperation between China Unicom very satisfied with, but recently Apple has been denied in the United States and other markets with only one cancellation telecom operators, as well as sales of iPhone news Apple's move appears to speed up the self-built retail outlets, China Unicom, the company's partnership with Apple is also very delicate.

underwriting risk of the underlying tasks

in yesterday's earnings conference site, Aobahaimo and Cook are not whether Apple will end with the AT amp; T and other carriers to do an exclusive partnership a direct answer. As for the relations of cooperation with China Unicom whether there will be changes, Apple also refused to respond to Chinese companies.

If Apple in the United States to abandon AT amp; T, then the hands of mainland China Unicom is now the exclusive rights to sell iPhone does not insurance. Yesterday, an operator of local executives in the acceptance of Daily Economic News interview, said that Apple was willing to cancel last year, China Unicom Huafei into channel sales through the iPhone, it has the ultimate aim is to promote application of the operation of the terminal mature Popularity so, on application-driven profit model of the terminal the full introduction of profit the Chinese market.

According to Apple sources, at present, China Unicom has sold 200,000 iPhone, compared to prior to China Unicom announced by the first 4 days to sell 5000 of the data has already been a qualitative leap. According to previous media reports, China Unicom and sales of Apple's iPhone has set the sales of one million per year to 200 million units, sales revenue is not less than 50 million underwriting contract conditions. In the above-mentioned high-level operators, local companies who seem, it is this underwriting contract is likely to be Apple's final rejection of the reasons for China Unicom.

2009 Nian 10 30, China Unicom around the country started selling iPhone. According to China Unicom announced after a week of data, Unicom version of iPhone's first week sales of 5000. Although the company chairman Chang Xiaobing, sales figures have publicly expressed satisfaction, however, and June 29, 2007 AT amp; T on sale when the first iPhone had a single operating point of the grand occasion, as well as thousands of people queuing U.S. 3G version of iPhone in its first week sales of 1.6 million compared with China Unicom version of iPhone's popularity is really pathetic.

It is understood that in order to boost Unicom's version of iPhone sales, from the fourth quarter of 2009, China Unicom, the provinces, municipalities branch employees, regardless of types of jobs have been assigned iPhone sales tasks. However, there is no WiFi, packages tied up too tight, tariff prices are too high, China Unicom, iPhone shipments are still limited.

retail layout squeezed Unicom

prior to the release of a quarterly for the iPhone in China Unicom's sales figures within the channel, Apple public relations In an interview with Chinese companies, Daily Economic News inquiry has always said that did not compile statistics. Is a number too small to lead Apple ashamed to publish, or apples from the outset, do not care about the temporary figures? The operator of local executives believe that the beginning, Apple would not count on the number of China Unicom to sell iPhone, they (Apple internal) real confidence in the market or their own operational capacity.

, according to Apple's vice president in charge of the retail business RonJohnson revealed that this year Apple will open two new stores in Shanghai, but he declined to say Apple will be in the Chinese market this year, what are the channels for the building of action. The operator of local executives who insisted that the Chinese market, Apple's software and hardware maintenance of channels and after-sale system, once fully established, the meaning of China Unicom, the Apple iPhone on the left of the dealer this layer. The present circumstances, China Unicom could not intervene in Apple AppStore, iTune Music Store and other software sales business, Apple's overall plan where the Chinese market, China Unicom will only increase the weight of light, even if the abandonment is also reasonable.

Chinese companies, according to Apple's public relations person in charge of Apple's own channels, the stores are a very important aspect, because Apple's flagship store, users can enjoy free repair (not replacement parts), software downloads, technical advisory services, comprehensive experience, while Apple's new technology and new products. Two retail outlets in Shanghai before the opening of Apple's market in mainland China, only Beijing Sanlitun a retail store.

Apple release will open two stores in Shanghai, even after news that China Unicom was established in September last year, China Unicom version of iPhone specific services the user's technical support center to spread the cuts more than half of the message.

It is understood that China Unicom, iPhone technical support center in the financial information services from China Unicom Limited operates specifically for the iPhone end users to provide specialized technical services, while the provinces for China Unicom 10010 to provide technical support departments, belongs to China Unicom as part of iPhone customer service center. The Center September 7, 2009 was officially launched, followed by Apple's Asian headquarters in Singapore and trainers of the training of customer service representatives for a month, after the Center opened October 21.

Although China Unicom Group, has denied the iPhone in technical support center cuts the authenticity of the message, and China announced the Center with all operating normally, but the above-mentioned operators local company executives said that China Unicom has been sluggish version of iPhone The market response and Apple's own channels to speed up the building of the two background see, the rumors are not groundless. China Unicom is Apple's technical support training, Apple retail stores are the same or even better service, users will choose to China Unicom Technical Support Center or the Apple's flagship store?

first time at weak operators

in their respective industry chain, China Mobile, China Telecom, China Unicom, China Telecom, three operators are positioning themselves to control the overall leader, but in China Unicom and Apple's iPhone cases of co-operation, China has fallen upon the operators an unprecedented partnership to comply with rules of the game is relatively weak position.

2009 Nian 7 the end of the media from people close to China Unicom's brokerage office that China Unicom signed an exclusive with Apple's iPhone sales of 3-year agreement, the agreement does not contain a business model into China Unicom in 3000 yuan Apple's bare-metal prices to purchase iPhone, guaranteed annual sales of 1 million to 200 million units, ensure that sales of not less than 50 million yuan; Apple iPhone from terminal sales and value-added business platform of double income benefit.

At first glance the agreement, Apple's co-operation with China Unicom to give up its presence in Europe and the United States insist on cost voice market share, China Unicom seems to be the upper hand, but by the end of October after the listing of China Unicom version of iPhone has immediately landed AppStore circumstances of view, Apple Huafei into the small concession sales model for its application compared to getting users in China to accept this income is accounted for a great deal.

version of iPhone in China Unicom before, Apple only hardware products sold in the Chinese market, China Unicom version of iPhone from the beginning, Apple was the practice in the Chinese market with its hardware and software sales business model. Apple China's internal sources, is currently in the Chinese market, there have been a number of iPhone fans, they store a variety of software applications AppStore favorite level, far exceeding our previous expectations. This reporter has been to Shanghai a week 20 iPhone users to a random survey, which 20 per person iPhone users to use AppStore in the number of applications were over 30 and one of the largest number reached 176.

Statistics show that in 2009 global sales of mobile phone applications up to 42 billion U.S. dollars, while the one on Apple alone accounted for 99.4% of the share. In the meantime, Apple's iPhone in the mobile phone market achieved a nearly 30% of the profit share. Analysis pointed out that without the hot-selling iPhone, applications, growth in number and would not be so quick to download. Similarly, if there is no AppStore applications where a large number of updates and downloads, iPhone users are not fully aware of the powerful features and an excellent experience.

data show that Apple's official website, iPhone3GS release in its first week sales that reached 1.6 million. 5 months later, AppStore number of software applications exceed 10 million, downloads up to 20 billion; to the end of last year, AppStore software application downloads has increased by 10 billion times, reaching 30 billion, iPhone sales from a single season in the third quarter of last fiscal year of 7.3 million to the current 8.7 million.

can be said that in 2009 Apple's iPhone to open hardware and software with each other to promote sales model victory of the year, while Apple has been in operation this mature business model, the role of operators have been only a just run the network to provide China Unicom is no exception.

Today, Apple will be held in San Francisco, the first product of its 2010 annual conference, industry forecasts, after the long-rumored iPhone is bigger than the large, touch the advanced features than iPhone, and the iPhone using the same operating system Tablet PCs will be available at the field conference. Analysts have speculated that, in the operation of the market for Tablet PC, the Apple's iPhone business model will continue to play an advantage.