AMD new Vision Centrino platform against the first exposure LOGO

In order to more effectively against Intel Centrino Technology policy platform, AMD plans to launch in September a new platform Tigris NB At the same time, will also launch a new platform, AMD VISION Technology Strategy, to replace the existing clutter of the Better by Design program, lengthy label stickers AMD platform will become historical.

Intels success over the past six years to build the Centrino platform strategy, a Centrino label of products like notebook confidence, AMD In order to counter the opponents strong marketing policy, Puma platform launched last year at the same time, the introduction of the Better by Design platform strategy . AMD as a result of the year and the brand does not have enough, so decided to use in conjunction with the Graphics chip and Wi-Fi chips, introduced the Better by Design label. Better by Design label so they used the processor, graphics core and Wi-Fi chips are marked on the labels to let users use very well equipped with the hardware. However, due to the majority of consumers do not have sufficient knowledge of hardware specifications, Better by Design label it confusing for consumers.

AMD VISIONLOGO after the reunification of stickers

Experience the beginning of this year for the AMD platform to review the strategy and found that the following points:

1. The majority of consumers want a simple platform for its consumer positioning, performance and application, rather than on their use of the whole component model.

2. The majority of PC consumers to buy the former are very understanding of their needs, but to learn about the different products will not be able to provide the performance of models.

3. The majority of consumers want labels to clearly set out the performance level to assist their decision to make a choice.

Therefore decided to release the next generation AMD notebook platform of the Tigris at the same time, the introduction of new AMD VISION Technology platform strategy, the complexity of the Better by Design label will be AMD VISION Technology to replace the labels. AMD VISION Technology will simplify to only three levels of labels, including AMD VISION, AMD VISION PREMIUM and AMD VISION ULTIMATE, associated the use of the core of the processor and graphics performance to a rating.

For example, match Athlon Neo X2 processor Radeon HD 3200 and ATI Mobility Radeon HD 4200 will be a rating for AMD VISION; better if the graphics core, such as ATI Mobility Radeon HD 4330 will be upgraded to AMD VISION PREMIUM. Athlon Neo X2 processors, but as a result of the relationship between performance, even with the highest levels of Mobility Radeon HD 4870 graphics core, it would not ratings for AMD VISION ULTIMATE, but AMD Turion II Dual-Core processor match ATI Mobility Radeon HD 4650 will be commentary for the AMD VISION ULTIMATE, this rating will be encouraged to balance processor vendors and notebook graphics chip configuration.

It is worth noting that, AMD VISION Technolgy platform, NVIDIA has plans to exclude products that match if NVIDIA or NVIDIA chipset graphics chip, made only an ordinary AMD Logo, and let On the AMD Athlon single-core, AMD Sempron and business platform classification, this will severely crack down on law-making in the AMD platform, NVIDIA sales. AMD a lot of media to the official check, AMD market rumors that he does not make any response.

Edit Comment: Following the Intel Logo change after their own, AMD also keep up with the pace, it is true, AMD usually have to do some late Intel. The AMD approachthat its role is to look at what kind of groups, and there are a lot of electrical products on the practice of rating. But the notebook is quite difficult, because you know that only a simple platform of information, but what many other interfaces are still necessary to understand the other. So for those who feel a little understanding of the notebook or groups willing to understand that the logo is not the key; and even for those who do not know what AMDs people, it has not been of much use.